What is a DIGITAL SIGNAGE..??
Digital signage is a technology with combination of digital screen, digital signage players and software to display informations and ideas. Digital signs such as LCD, LED, plasma displays, or projected images can be found in public and private environment such as retail stores, restaurants, pubs and medical center.
FUNCTION Of Digital Signage
Digital signage is a method of using poster to show informations, ideas, adversitisement and entertainment. It can be used to replace current methods of advertising and distribution of informations.
informations and ideas : news, weather, people and products.
advertisement : products and sales
entertainment : movie clips, musics and music clips

BENEFITS Of digital signage
1. content can be exchanged more easily/change regularly
2. it can be updated anytime.
3.animations can be shown and the signs can adapt to the context and audience
4.easy management of graphics and animations
5. powerpoint presentatation can be used so that advertisment will be more attractive
6. support large range of content
7. informations such as news and weather can be updated regularly

EXTRA INFORMATION
According to a recent study published by ABI Research, digital signage market in the United States (including hardware, software, installation, and maintenance) is expected to grow by about 33% in 2009. This is because many customers do not use traditional advertising media anymore. Customers now prefer to use digital signage because it is more interactive compared to traditional advertising media. In this fast changing world, digital signage that can be updated regularly is a real benefit for the customers.